Internet Marketing Services
Search Engine Optimisation - SEO
Our SEO Methods
Effective SEO is carried out using the following elements:
Keyword Analysis
We create a list of the most searched and targeted keywords and phrases that people
are using to search for your business’ products and services. We complete a competitor
and market analysis to arrive at a focused strategy to get your website
ranking higher than your competitors' in the most popular search engines.
Onsite Optimisation
We understand how search engines index websites and so can identify elements which
may be stopping your site from achieving high rankings. We optimise the content
by carrying out the following activities:
- Compare your site with the top 10 ranking websites for your chosen keywords.
- Optimise your content to include your selected keywords in the most importnat positions.
- Optimise your HTML code including internal linking, and navigation optimisation.
- Remove anything which may be considered as 'spamming' by the search engines.
Inbound Link Building
For high rankings in Google, inbound linking is surely the most important activity
in the search engine optimisaiton process.
Our links are manually obtained one at a time – not by a computer program. Although
labour intensive, it is the only really effective way of obtaining quality links
without risk of penalty.
We ensure that all links meet the required criteria and that only links from well
regarded websites are procured. Our guarantee is that all links will have a
Google page rank of 1 or more and will not include links from sites
which may have a detrimental effect on your rankings such as linking rings, spamming
etc.
During your project a full report detailing your link campaign will be sent to you
on a monthly basis so you can see exactly what work has been carried out.
Monitoring and Reporting
As with any marketing campaign, an important part of the process is measuring how
effective it has been.
One of search engine optimisation's main benefits is the availability of instant
feedback. As part of your search engine optimisation campaign we will provide you
with the following reports:
- Search Engine Ranking Report
- Tells you your website position in the major search engines - based on your chosen
keywords.
- It also gives you the opportunity to compare your rankings with those of your competitors
- Inbound Linking Report
- Shows you who is linking to you and your competitors.
- Website Traffic Statistics
- Only available for websites hosted with Spotlight Interactive
- o This report provides a huge amount of visitor information including, how they found your website, which keywords they used to find you, the time and date of visit, how many pages they looked at and for how long, etc...
Free Website Analysis
If you would like us to analyse your website (to see how you compare with your competitors) and provide a free quote on what work would need to be carried out to achieve top rankings in the major search engines, please contact us providing the following information:
- Your website URL (e.g. www.yourdomain.com)
- The URLs of your competitors websites (max 3)
- • A list of keywords you feel people would use to find your particular product or service (max
5)